Cohezion Communications
If you own a smartphone, you already have a world of consumer possibilities in the palm of your hand. If you visit foursquare.com and sign up through an excessively simple registration process, you'll be set up to see the closest surrounding businesses based on the location of your phone. Checking in to a business is literally a matter of just a click of a button. And many of those businesses have set up specials or discounts exclusively for foursquare customers. Just show your foursquare "check-in" to that business, and you'll receive whatever special offer they are promoting via foursquare. In fact, I personally use this app all the time, and I've been surprised at some of the offers. Over the weekend, I checked in at Southtowne Mall and found that Hot Dog on a Stick was offering a free lemonade just for checking in via Foursquare. At local FYE's, a recent offer gets you 20% any horror movie, just for a Foursquare checkin. Virtually any Jiffy Lube location in Utah will have a foursquare offer for valuable savings on a Signature Service Oil Change, just for having checked in via Foursquare. Not all businesses have specials. But if you're wondering which restaurant to go to on a weekend, just login to foursquare and see which ones might be offering a special going near you.
Another benefit to Foursquare is keeping up with your friends. Seeing where they might be checked in can be a great way to keep in touch socially. On a side note, it's interesting to be able to track your own consumer patterns and habits. (I've been to a few too many burger joints recently, and I don't mind Foursquare highlighting it. It's good to be reminded.) As advertisers, we love Foursquare and use it religiously. :) As consumers, I personally love it and use it religiously. It's a win-win.
www.foursquare.com
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